APFR

A Japanese fragrance brand founded in 2011.
Rebranded with new packaging design in March 2023.
A room fragrance brand that does everything by hand, from blending to production and packaging, in its own workshop. Inspired and inspired by the perfume oil and incense wood shops it encountered while traveling, it established an atelier in Chiba in 2011. It prefers simple quality and analog textures that come from time and effort, and does not aim at mass production.